Over the years, there has been a whole lot of hypothesis about Google’s ranking indicators. The speculation is as old as Google. What makes a website reach the pinnacle of Search Engine Results Page (SERP) and any other to be buried deep within the SERP. Google has constantly been very secretive approximately particular mechanics of its rating set of rules. But these days, Google has let the cat out of the bag.
On March 23, 2016, for the duration of a live movement Q and A, Andrey Lipattsev, a Search Quality Senior Strategist at Google, revealed that the No. 1 and 2 Ranking factors had been hyperlinks and content material.
Links will play a less critical position within the destiny as Google starts offevolved to apprehend herbal language better. This is what Matt Cutts had to mention about the Future of Links.
"as we get higher at information who wrote some thing and what the real that means of that content is, inevitably over the years, there might be little much less emphasis on links."
If links aren’t the future of SEO, then wherein route is search engine marketing heading.
It’s USER EXPERIENCE.
One of the key User experience Metrics is Dwell time.
What is Dwell Time?
The time period Dwell time became first noted with the aid of Duane Forrester who wrote a publish "How to Build Quality Content"
Dwell time measures how long it takes for a searcher to return to a SERP after clicking on a result. How does it influences SEO? Does Google will pay near attention to it? Yes it does.
Regardless of many algorithm changes by way of Google, what has remained steadfast is Effectiveness of Content. If the Content is worth reading, it stands to reason that a vacationer will spend time in your website. On the other hand, a traveler leaving inside 5-6 seconds after arriving at your web site is a certain sign that some thing is amiss. You need to discern out what.
You no longer handiest want to offer compelling content material, but goal to increase traveller’s dwell time through engaging them similarly.
How to Increase Dwell Time
1. Focus on Content this is relevant, Useful and actionable.
If you are not growing content material this is really worth studying (One paragraph content material/50 word content material), what do you assume users to do? Stick around for long in your web page? They won’t.
The equal is going for name and meta descriptions. They should fit the content material at the page. Imagine a state of affairs where a searcher clicks on your link in SERP due to engaging identify and meta description, simplest to locate the web page is useless in answering his/her query. The searcher will speedy hit the again button, sending a clear message to Google that the content material doesn’t meet person’s expectancies.
2. Interlink your content material
An effective way to encourage visitors to go to more pages is with the aid of interlinking, as a result making it easier for them to find out new content material. By guiding them to different regions of your web page, you are discouraging them from returning to Google’s Search Engine Results Page.